When it comes to increasing brand recognition and building a brand name, you have many avenues to consider. However, a strong dedication to custom promo products completes both these tasks while also increasing sales and finding potential new leads. If you’re deciding on another way to take your business to the next level, here are a few reasons to put custom promotional products on your list.
Statistics Don’t Lie: Promo Products Work!
Handing out your promotional product is an excellent way for consumers to remember your name when they need your services. According to research from Promotional Products Association International, 88 percent of consumers recalled the name of a company that gave them a promotional item. This number far outpaces the 50 to 75 percent of consumers that remembered a company from one or more types of ads.
Keeping Costs Down
If you’re looking to promote your company, keep costs down, and provide a better level of visibility, few things beat promotional products. It’s up to two-thirds cheaper than television ads and magazines and less expensive than newspaper ads or mailers. Plus, you can get a good impression of who your ads have reached just by reviewing your inventory.
Integrate Your Online and Offline Marketing Efforts
When you own a business that isn’t exactly exciting, it’s difficult to integrate your efforts both online and offline. However, promotional products can do just that. When you put a Twitter handle on a promo item, a Facebook page, or some other type of website, you weave together your online and offline efforts into one satisfying marketing pan.
If you’ve decided to enhance your business image, build brand awareness, or take your sales to new heights, custom promotional items can help. With CustomDesign Pro, you can get your logo on everything from hats to coolers to product samples. Visit our website or call us today at 862-703-6592.